How to Prompt AI Game Trailers, Gameplay and Key Art

How to Prompt AI Game Trailers, Gameplay and Key Art

One of the fastest-growing corners of our catalog has nothing to do with real games and everything to do with looking like one. Creators are using AI video and image models to fake AAA game trailers, cinematic gameplay footage, key art and character sheets, and the best of them are genuinely hard to tell from a real studio reveal. We pulled the strongest examples from the catalog to map out how it is done.

The five things people actually make

Game-style prompts fall into five clear buckets, and each needs a different recipe.

1. Cinematic reveal trailers

The classic "world premiere" trailer: slow build, hero shot, logo card. These lean on dramatic pacing and a single memorable beat.

2. Fake gameplay footage

The harder trick: making it look like someone is *playing*. The tell is camera behavior, a third-person follow cam or a locked FPS view, plus a hint of UI.

3. Key art and covers

Static hero images, the poster you would see on a storefront. This is where image models shine.

4. UI, HUD and menu screens

The detail that sells "this is a game": stat screens, health bars, ability icons.

5. Character reference sheets

For anyone building a consistent character across shots, the multi-angle model sheet is essential.

Patterns that make it read as a game

Across the best prompts, the same tricks show up:

Which model for which piece

Browse the full set of video prompts to see how creators combine these, or test any of them in Create and iterate the camera and UI until it reads like a real reveal.