Three questions that stop AI copy sounding generic
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Jul 14, 2026
Three questions that stop AI copy sounding generic A copywriter at an AI startup explains why AI-written ads all sound the same, and shares the three strategic questions agencies ask before writing a word that make ChatGPT copy read like a human wrote it.
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Before you write any copy, first answer these three questions in plain language:
1. What does the audience actually want that they won't say out loud? Not the demographic, the want. For example, "people don't buy fiber, they buy permission" is a real insight; "25-34 urban professionals want soda" i...
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