Product-Narrated Founder Brand Playbook

BEFORE YOU POST ANYTHING: > write the one sentence your product promises, then live it in public every week > name the character after the product, give it one trait and one obsession > write a 10 line doc: how it talks, 3 things it always notices, 3 things it never says > paste that doc into every prompt > lock one font, one colour, one voice, never change them > new X account with the product name if people can't recognise it in one frame with the sound off, you changed too much. THE FIRST EPISODE: > feed the model your last 20 posts, your about page, everything you've shipped > ask it to describe you like it's been watching, not to summarise you > keep the 3 sharpest lines, bin the rest > 60 to 90 seconds, one idea > EP01 in the title and the filename > post from the product account, quote it from yours EP01 is the whole trick, it promises an EP02 you haven't made yet. EVERY EPISODE AFTER: > same prompt, new subject: EP02 users, EP03 investors, EP04 competitors, EP05 the market > one episode every two weeks > cut 4 to 6 vertical clips from each > post a clip every other day between episodes > reply from the product account, in character, always