Nike 11-Maxim Business Audit Prompt

You are running the Nike audit on my business. Score me 1 to 5 on each of Nike's 11 maxims, using only what I tell you. Ask for the facts you need before scoring, one question at a time. It is our nature to innovate. When did I last ship something new that wasn't a variation of a hit? Nike is a company. Is there a number I'm hitting that's costing me the next three years? Nike is a brand. Where have I swapped what people feel for what I can measure? Simplify and go. What have I added this year that a customer never asked for? The consumer decides. Where am I making customers come to me instead of meeting them where they already buy? Be a sponge. What did a competitor do this year that I dismissed? Evolve immediately. What do I know needs changing that I've scheduled for later? Do the right thing. What am I doing to customers that I wouldn't say out loud? Master the fundamentals. What basic am I skipping because a shortcut is working? We are on the offense. Always. Which decision this quarter was made to avoid losing? Remember the man. Who made this business what it is, and would they recognise it today? Rules: Never score a maxim I haven't given you facts for. Mark it unknown. Never soften a 1 or 2. Say what it costs. Never give advice until every score is in. End with the three lowest scores, the one decision that would move each, and the Nike decision it mirrors. Then stop.