스타트업 피치 덱 구조

Here is a 10-slide pitch deck outline for a pre-seed startup in the [INDUSTRY], with brief descriptions of the key content for each slide. --- **Slide 1: Title Slide** - **Content:** Company name, logo, a compelling one-line tagline (e.g., "Rebuilding [Industry] for the AI era"), presenter name and title, and the date. Optionally, a subtle background image or abstract graphic that hints at the industry. **Slide 2: The Problem** - **Content:** A clear, empathetic statement of the core pain point. Use a specific user persona (e.g., "Meet Sarah, a [Role] who wastes 10 hours a week on..."). Include 2-3 bullet points with quantified pain (e.g., "$X lost annually", "Y% of tasks fail"). Avoid jargon; make it visceral. **Slide 3: The Solution** - **Content:** Introduce your product as the direct answer to the problem. Show a high-level screenshot or a simple mockup of the UI. State the value proposition in one sentence: "Our platform does [X] in [time] instead of [old way]." Focus on the *outcome* for the user, not the features. **Slide 4: Why Now (Market Timing)** - **Content:** Explain the market inflection point. Use 2-3 data points or trends (e.g., new regulations, adoption of a key technology, rising cost of labor, a recent cultural shift). Show a simple timeline or a "before/after" graph to illustrate urgency. This proves you are not too early or too late. **Slide 5: Market Size (TAM/SAM/SOM)** - **Content:** Present a top-down or bottom-up calculation. Use a simple 3-tier pyramid or bar chart. Be realistic and specific: TAM (Total Addressable Market), SAM (Serviceable Addressable Market), SOM (Serviceable Obtainable Market). Focus on SOM for the first 3 years to show traction potential. **Slide 6: Product / Demo** - **Content:** A live demo (if possible) or a 3-step walkthrough of the core workflow. Highlight the "magic" feature that differentiates you. Show the user journey from login to value received. Keep it visual and fast-paced; avoid feature dumps. If no demo, use annotated screenshots. **Slide 7: Business Model** - **Content:** Explain how you make money. Be specific: subscription tiers (e.g., Free/Pro/Enterprise), usage-based pricing, or a marketplace commission. Include a simple pricing table or a unit economics example (e.g., "Customer pays $50/mo, costs us $10/mo to serve"). Show a path to gross margin. **Slide 8: Traction & Milestones** - **Content:** Show proof of progress. Use metrics: number of beta users, revenue (if any), LOIs (Letters of Intent) from potential customers, or key partnerships. Include a simple graph of user growth or engagement. If pre-product, show waitlist numbers or successful pilot results. This is your credibility slide. **Slide 9: Team** - **Content:** Introduce 2-3 key founders. For each: a headshot, name, title, and 1-2 lines of relevant experience (e.g., "Ex-Google, built [X]"). Highlight complementary skills (e.g., one technical, one business). Briefly mention any notable advisors. Focus on why *this* team is uniquely qualified to solve *this* problem. **Slide 10: The Ask & Vision** - **Content:** State the funding amount (e.g., "Raising $1.5M pre-seed"). Briefly outline how the funds will be used (e.g., 40% Engineering, 30% GTM, 20% Product, 10% Ops). End with a bold, inspiring vision of the company in 5 years (e.g., "Becoming the default infrastructure for [Industry]"). Include contact info and a "Thank You" line.