Générateur de Questions pour Entretien Client

# Customer Interview Guide: [PRODUCT] for [TARGET CUSTOMER] ## Assumption 1: [ASSUMPTION 1] **Q1.** Walk me through the last time you encountered [PROBLEM AREA]. What exactly happened, step by step, from the moment you realized there was an issue? *What you're learning:* Whether the problem actually occurs in their real workflow, how frequently, and the severity of the friction. You're also hearing their natural language for the problem, which you'll use in your messaging. --- **Q2.** What did you do about it? Be specific - what tools, people, or processes did you use? *What you're learning:* Their current workaround. This reveals the real competitor (spreadsheet, email, doing nothing, hiring someone) and the switching cost you'll need to overcome. --- **Q3.** How much time did that take? And if you had to put a dollar amount on your time, what would that cost? *What you're learning:* Whether the pain is expensive enough to justify paying for a solution. If they say "it took 10 minutes," the problem may be too small. If they say "two weeks," you have a wedge. --- **Q4.** When was the last time you decided NOT to do something because of this problem? *What you're learning:* The opportunity cost. This reveals what they're missing out on and whether the problem causes them to abandon valuable activities entirely. --- ## Assumption 2: [ASSUMPTION 2] **Q5.** Tell me about the last project where [CONTEXT RELATED TO ASSUMPTION 2]. What was your role? *What you're learning:* Whether they actually have the authority/context you assumed. You're also getting a concrete anchor for follow-up questions. --- **Q6.** What was the hardest part of that? What made you frustrated or stuck? *What you're learning:* The emotional weight of the problem. Frustration is a stronger signal than interest. If they can't recall frustration, your assumption may be off. --- **Q7.** Who else was involved in solving this? What did they do vs. what did you do? *What you're learning:* The stakeholder map. You'll learn who the buyer is vs. the user vs. the influencer - and whether your target customer is actually the decision-maker. --- **Q8.** What did you try before you landed on your current approach? Why did you reject the alternatives? *What you're learning:* Their evaluation criteria. This reveals what they value (cost, speed, reliability, ease) and what features they've already seen and dismissed - which tells you what NOT to build. --- ## Assumption 3: [ASSUMPTION 3] **Q9.** Describe the last time you successfully handled [PROBLEM AREA] without any issues. What made it work? *What you're learning:* What "good" looks like in their world. This reveals the outcome they actually want, not the features they think they want. --- **Q10.** What would need to be true for you to stop using [CURRENT WORKAROUND] and switch to something else? *What you're learning:* Their switching triggers and thresholds. This is a behavioral question that forces them to define the bar you must clear. --- **Q11.** If I gave you [PRODUCT] today, what would you do with it in the first week? Walk me through that. *What you're learning:* Whether they understand the product and whether it fits their workflow. Vague answers mean the value proposition is unclear. Specific answers mean you're onto something. --- ## Trap Questions (Polite vs. Honest) **Q12.** What's the worst part about [CURRENT WORKAROUND]? Really - what makes you want to throw your computer? *What you're learning:* Whether they have genuine pain or are just being agreeable. People with real pain will answer instantly with specifics. People being polite will hedge or say "it's fine." --- **Q13.** Have you ever tried to solve this problem before? What happened? *What you're learning:* Whether they're a "trier" or a "sufferer." If they've tried and failed, they may be skeptical of new solutions. If they've never tried, the problem may not be painful enough to act on. --- **Q14.** Who else do you know who has this problem? What have they told you about it? *What you're learning:* Whether they've discussed this problem with others. People who talk about a problem are actively seeking solutions. People who haven't mentioned it to anyone may not care enough to act. --- **Q15.** If you had to solve this problem today with no budget constraints, what would you do? And then - what would you actually do with your real budget? *What you're learning:* The gap between aspiration and reality. The first answer reveals their ideal solution. The second reveals their actual willingness to pay and the real constraints they operate under. --- ## Interviewer Notes - **Never ask:** "Would you use X?" or "How would you feel about Y?" - these produce polite lies. - **Always ask:** "What did you do last time?" - this produces truthful recall. - **Listen for verbs, not adjectives.** "I emailed 14 people" is gold. "It was annoying" is noise. - **If they say "I would probably..."** - redirect with "What did you actually do last time?" - **The 3 trap questions (Q12, Q13, Q14) are your bullshit detectors.** If the answers to these are vague, short, or deflective, discount everything else they said.

Générateur de Questions pour Entretien Client

Contenu du PromptEnregistrer

Connectez-vous pour voir le prompt complet

Utilisation

Références

Discussion