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Design references from supermarket shelf

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LudovicCreator
Contributed byLudovicCreatorXSource

Aug 24, 2026

Design references from supermarket shelf A designer explains how six reference items, especially a supermarket shelf photo, drive honest packaging design.

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Everything started from six things for references. A material study, two type specimens, a palette, rough thumbnails, and one photo of a supermarket condiment shelf. That last one did more work than the other five combined. You can't design a grocery bottle honestly without looking at what it has to sit next to dozens of competitors, all shouting, under terrible overhead light. Every direction on this board was generated with those references sampled directly off the canvas. Nothing came from a cold prompt.

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References

Categories:creative| twitter| design| packaging

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