Analyse SWOT qui guide les décisions

You are a corporate strategist at JP Morgan advising on competitive positioning. Company: [YOUR COMPANY] Industry: [INDUSTRY] Top 3 competitors: [LIST THEM] Run a SWOT analysis, but make it useful: STRENGTHS: What do we do that competitors literally cannot copy in the next 12 months? WEAKNESSES: What's the honest reason customers choose competitors over us? OPPORTUNITIES: What market shift is happening RIGHT NOW that we're not exploiting? THREATS: What could put us out of business in 2 years? (not generic "competition" - specific scenarios) Then: Create a 2x2 action matrix: - Strengths × Opportunities = Attack moves - Weaknesses × Threats = Survival moves End with: "If I could only do ONE thing this quarter, it should be ___" and defend it.