Kundeninterview-Fragen-Generator

# Customer Interview Guide: [PRODUCT] for [TARGET CUSTOMER] --- ## Opening & Context (Questions 1-3) **Q1. Walk me through a typical [day/week] in your role. What takes up most of your time?** *What you're learning:* Baseline workflow, priorities, and where [PRODUCT] might fit naturally. You're also calibrating their language and mental models. --- **Q2. When was the last time you encountered [core problem domain]? Tell me the story from the beginning.** *What you're learning:* A concrete, recent instance of the problem - not an abstract opinion. You'll see the trigger, sequence, and emotional weight of the moment. --- **Q3. What did you do about it, step by step?** *What you're learning:* Their actual workaround. This reveals their default behavior, tooling, and whether they even recognize it as a problem worth solving. --- ## Assumption 1: [ASSUMPTION 1] (Questions 4-6) **Q4. The last time you dealt with [specific aspect of assumption 1], what was the outcome? What happened next?** *What you're learning:* Whether the problem actually recurs and whether the consequences are severe enough to motivate change. --- **Q5. What's the most frustrating part of [related task] for you right now? What did you do the last time that frustration hit?** *What you're learning:* The emotional pain point and their coping mechanism. If they can't name a frustration, your assumption may be wrong. --- **Q6. Tell me about a time you tried to solve this differently. What made you try that approach?** *What you're learning:* Their experimentation history and what criteria they use to judge success. This reveals their mental model of the problem. --- ## Assumption 2: [ASSUMPTION 2] (Questions 7-9) **Q7. Who else is involved when you deal with [related issue]? What's their role in the process?** *What you're learning:* The ecosystem around the problem - stakeholders, approval chains, and whether the buyer ≠ user ≠ influencer. --- **Q8. What tools or methods are you currently using for [related task]? Which ones did you try before settling on these?** *What you're learning:* Their current stack, switching costs, and what made them abandon previous solutions. This reveals their evaluation criteria. --- **Q9. What's the last thing you spent money on to address [problem area]? How did you decide to buy it?** *What you're learning:* Budget reality, purchasing process, and what triggers them to spend. This validates willingness to pay. --- ## Assumption 3: [ASSUMPTION 3] (Questions 10-12) **Q10. When was the last time you had to explain [related concept] to someone else? How did you describe it?** *What you're learning:* Their vocabulary and mental model. If they can't articulate it, the problem may not be salient enough. --- **Q11. What would have to be true for you to stop using [current workaround] and switch to something else?** *What you're learning:* Their switching criteria and minimum viable improvement. This is a behavioral question disguised as hypothetical - it forces them to define thresholds. --- **Q12. Tell me about the last time you almost solved this problem but didn't quite get there.** *What you're learning:* Their definition of "good enough" and where their current solution breaks down. This reveals the gap your product must fill. --- ## Trap Questions (Questions 13-15) **Q13. What do you think other people in your position do about [problem]? Why do you think they do that?** *What you're learning:* They'll project their own behavior onto others. If they describe a solution they don't use themselves, it reveals their ideal vs. actual behavior gap. --- **Q14. If I gave you [PRODUCT] today, what's the first thing you'd check or test?** *What you're learning:* Their actual priorities vs. what they've been telling you. A specific, concrete answer means genuine interest. A vague answer means they're being polite. --- **Q15. What's the biggest challenge you're facing right now that you haven't mentioned yet?** *What you're learning:* Whether they've been holding back. If they suddenly open up, your earlier questions may have been getting surface-level answers. If they say "nothing," you may be talking to the wrong person. --- ## Interviewer Notes - **After Q15:** If they mentioned something new, ask one follow-up: "Tell me more about that." - **Watch for:** Vague language ("I guess," "probably," "maybe") - push for specifics. - **Red flag:** They describe the problem but show no emotional energy about it. That's a low-priority problem. - **Green flag:** They interrupt you to tell you more. That's a real pain point.

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