설문 데이터에서 고객 페르소나 만들기

### Persona 1: The Efficiency Seeker - **Name:** Jiwoo - **Age:** 29 - **Job Title:** Marketing Operations Coordinator - **Goals:** Automate repetitive tasks, reduce manual data entry, and deliver campaign reports faster to stakeholders. - **Pain Points:** Juggling multiple tools that don't sync, frequent context-switching, and time lost on formatting data for different platforms. - **Tech Comfort Level:** High - comfortable with APIs, integrations, and keyboard shortcuts, but frustrated by clunky interfaces. - **Daily Tools Used:** Slack, Google Sheets, HubSpot, Zapier, Tableau. - **Quote:** "If I have to copy-paste one more time, I'll lose it. I just want the system to do the boring work so I can focus on the strategy." --- ### Persona 2: The Data-Driven Strategist - **Name:** Minseo - **Age:** 38 - **Job Title:** Product Analytics Manager - **Goals:** Uncover actionable insights from user behavior, validate hypotheses quickly, and communicate findings to non-technical leadership. - **Pain Points:** Disconnected data sources, lack of real-time visibility, and difficulty translating complex metrics into simple narratives for executives. - **Tech Comfort Level:** Medium-high - proficient with SQL and BI tools, but not a developer; prefers guided workflows over raw code. - **Daily Tools Used:** Amplitude, SQL, Metabase, Jira, Confluence, Microsoft Teams. - **Quote:** "The data is there, but it's scattered. I need one place where I can ask a question and get a clear answer - not a weekend of wrangling." --- ### Persona 3: The Collaborative Novice - **Name:** Doyun - **Age:** 24 - **Job Title:** Junior Customer Success Associate - **Goals:** Learn the product quickly, respond to customer tickets confidently, and contribute to team knowledge without feeling overwhelmed. - **Pain Points:** Steep learning curve with internal tools, fear of making mistakes in front of senior teammates, and difficulty finding relevant documentation. - **Tech Comfort Level:** Low-medium - comfortable with email and chat apps, but anxious about advanced features and automation. - **Daily Tools Used:** Gmail, Intercom, Notion, Zoom, Trello. - **Quote:** "I know the tool is powerful, but if it's not intuitive, I'll just stick to what I know. I need something that guides me, not something that punishes me."