Competitor research mega prompt for Perplexity
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Competitor research mega prompt for Perplexity A Perplexity AI mega prompt that runs deep competitive intelligence on any company, covering business overview, product, market position, go-to-market, and strategic threat assessment.
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Conduct deep competitive intelligence on [COMPANY NAME].
BUSINESS OVERVIEW:
- Founded when? By whom? Current leadership?
- Funding history (rounds, investors, valuation)
- Revenue model and pricing
- Employee count and growth trajectory
PRODUCT ANALYSIS:
- Core products/services (detailed feature breakdown)
- Technology stack (if publicly known)
- Recent product launches or updates
- Product roadmap clues (from job postings, patents, announcements)
MARKET POSITION:
- Target customers (size, industry, characteristics)
- Market share estimates
- Key differentiators vs competitors
- Positioning and messaging (analyze their website/marketing)
GO-TO-MARKET:
- Marketing channels (where do they advertise?)
- Content strategy (analyze their blog, social media)
- Partnership ecosystem
- Sales approach (inbound vs outbound, self-serve vs enterprise)
STRENGTHS AND WEAKNESSES:
- What are they great at? (analyze reviews, case studies)
- What do customers complain about? (check G2, Reddit, Twitter)
- What opportunities are they missing?
STRATEGIC MOVES:
- Recent hiring patterns (what roles are they hiring?)
- Geographic expansion
- New market entries
- Acquisitions or partnerships
THREAT ASSESSMENT:
- How big of a threat are they to [YOUR COMPANY/IDEA]?
- What would it take to compete effectively?
- What could they do that would be hardest to defend against?
Sources: Prioritize recent info (last 12 months), primary sources, and user-generated content (reviews, forums).
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References
- Category: business Prompts
- Source: https://x.com/MillieMarconnni/status/2018983134155653482
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