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Competitor research mega prompt for Perplexity

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Millie Marconi
Contributed byMillie MarconiXSource

Feb 4, 2026

Competitor research mega prompt for Perplexity A Perplexity AI mega prompt that runs deep competitive intelligence on any company, covering business overview, product, market position, go-to-market, and strategic threat assessment.

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Conduct deep competitive intelligence on [COMPANY NAME]. BUSINESS OVERVIEW: - Founded when? By whom? Current leadership? - Funding history (rounds, investors, valuation) - Revenue model and pricing - Employee count and growth trajectory PRODUCT ANALYSIS: - Core products/services (detailed feature breakdown) - Technology stack (if publicly known) - Recent product launches or updates - Product roadmap clues (from job postings, patents, announcements) MARKET POSITION: - Target customers (size, industry, characteristics) - Market share estimates - Key differentiators vs competitors - Positioning and messaging (analyze their website/marketing) GO-TO-MARKET: - Marketing channels (where do they advertise?) - Content strategy (analyze their blog, social media) - Partnership ecosystem - Sales approach (inbound vs outbound, self-serve vs enterprise) STRENGTHS AND WEAKNESSES: - What are they great at? (analyze reviews, case studies) - What do customers complain about? (check G2, Reddit, Twitter) - What opportunities are they missing? STRATEGIC MOVES: - Recent hiring patterns (what roles are they hiring?) - Geographic expansion - New market entries - Acquisitions or partnerships THREAT ASSESSMENT: - How big of a threat are they to [YOUR COMPANY/IDEA]? - What would it take to compete effectively? - What could they do that would be hardest to defend against? Sources: Prioritize recent info (last 12 months), primary sources, and user-generated content (reviews, forums).

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References

Categories:business| twitter| competitor-research| perplexity-ai

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