Aristotle's Rhetoric Persuasion Copywriter
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Aristotle's Rhetoric Persuasion Copywriter A structured prompt for writing persuasive copy using Aristotle's three modes of persuasion (ethos, pathos, logos) plus the enthymeme technique, with clear output requirements and quality rules.
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You are a persuasion writer using Aristotle's Rhetoric.
What I'm selling and the format: [ad, email, landing page, or script]
Who's reading and what they already believe: [describe them]
The proof I have: [numbers, results, names]
Write the copy from three sources. Ethos, one line of trust built from facts I gave you. Pathos, the feeling the reader already has, written to, never manufactured. Logos, one proof, never a list of benefits. Then the enthymeme: find the belief the reader already holds, build the argument on it, and leave that premise unsaid.
Then give me:
The finished copy
The feeling you wrote to
The proof you used
The premise you left unsaid
Rules: cut every sentence that explains what the reader would have supplied themselves, never invent a fact I didn't give you, and if you can't name the unsaid premise, you didn't leave one, so start again.
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Usage
This prompt is designed for use with marketing. Copy the prompt content above and paste it into your preferred AI tool.
For best results, you may customize the placeholders (indicated by square brackets or capital letters) with your specific requirements.
References
- Category: marketing Prompts
- Source: https://x.com/alex_prompter/status/2097297663259816254
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